With the steady influence
of advertising in the lives of young people, the need for
consumer education has never been greater. Understanding how
advertising influences purchasing decisions enables young
people to arm themselves against unwise and unnecessary
spending. In this TECHLife module, students learn how to see
through advertising and clever brand names, understand the
difference between appearance and reality, and make
purchasing choices based on their income limits. General
Objectives -Define the role of the
consumer -Distinguish between needs
and wants -Use the product
information and resources to choose the best buy -Make decisions that save
money -Create a letter of
complaint -Analyze product
advertisements -Challenge misinformation
and fraud -Explore the rights of
consumers -Assert and protect one's
rights in the marketplace -Manage financial
resources -Explore careers in
consumer education
Main
Page | Index
Page | Instuctor
| Better
Shop Around |
Child's
Play | Family
Life | Food
For Thought |
Get A
Job |
How Sweet
It Is | Making
The Most Of Me |
Manners
Matter | Sew
E-Z | Snack
Attack | Wake-Up
Call | Wash
Away