Teacher Notes

This project was designed to be a culminating project for an entrepreneurship course, a marketing course, or a general business course. The assignments can be adapted for different age levels. Also, the evaluation of each assignment is up to the instructor. I have included an example of assessments. It is assumed that students have already been given instruction in basic business concepts and marketing concepts. These should include, but are not limited to…

Students should be able to…

  1. Define marketing.
  2. Explain how marketing serves people.
  3. Discuss the marketing concept.
  4. Identify the 4 P’s of marketing and explain how they relate to the marketing concept.
  5. List a nation’s economic decisions.
  6. Describe the private enterprise system and compare it to socialism and communism.
  7. Discuss the effects of risk, profit, and competition in the private enterprise system.
  8. Discuss the government’s role in private enterprise.
  9. Describe the consumer’s role in private enterprise.
  10. Describe the role of business in the economy and the factors contributing to production.
  11. Explain the relationship between the gross national product and the standard of living.
  12. List examples, characteristics, and advantages of three forms of business ownership.
  13. Name the phases of a typical business cycle and describe the characteristics of economic growth, prosperity, recession, and inflation.
  14. Explain how economic, political, social, and technological factors influence business conduct.
  15. Define the term target market and explain how it relates to the marketing concept.
  16. Describe five utilities and other benefits that are added to products.
  17. Define the marketing strategy and relate it to the marketing mix.
  18. Describe the consumer market.
  19. Describe demographic factors that affect marketing.
  20. Describe factors that influence spending patterns.
  21. Explain the importance of understanding consumer behavior.
  22. Define and classify buying motives.
  23. Name the internal and external influences on a person’s decision to buy or not to buy.
  24. Discuss the process of product planning and development.
  25. Define product terms and explain their role in product planning.
  26. Explain how changes in the consumer market, competition, and production capabilities influence product planning.
  27. List the six stages of product development.
  28. Describe and discuss the characteristics of a product’s life cycle.
  29. Suggest and evaluate new product ideas.
  30. Explain the purposes of packaging and describe the stages marketers go through in designing the package.
  31. Analyze and discuss the functions, benefits, and types of packaging and packaging materials.
  32. Identify environmental problems that packaging creates and discuss ways of solving these packaging problems.
  33. Explain the purposes and effects of packaging and labeling laws.
  34. Describe the nature of services and how they are marketed.
  35. List the different types of services.
  36. Discuss the characteristics of services.
  37. Relate the marketing of services to the four Ps of the marketing mix.
  38. Give examples of service marketing businesses and compare the services they offer.
  39. State some of the goals of companies in setting prices.
  40. Explain various factors influencing price.
  41. Distinguish among cost-oriented, demand-oriented, and competition-oriented approaches to pricing.
  42. Discuss methods for pricing a new product.
  43. Explain the importance of distribution channels.
  44. Distinguish between direct and indirect channels.
  45. Describe the functions and roles of wholesaling in the channel of distribution.
  46. Describe the role of retailing in our economy.
  47. Explain retailing practices used to target customers.
  48. Describe the many forms of promotion.
  49. Describe the differences among advertising media, including their costs.
  50. Define the term public relations and give examples of public relation activities.
  51. Describe the abilities, training, and attitudes of effective salespeople.
  52. Discuss the economic impact of small businesses on our economy.
  53. Explain the advantages and disadvantages of running a small business.
  54. Discuss the roll of the Small Business Administration.
  55. Explain the advantages and disadvantages of three forms of business ownership.
  56. Explain the business need for capital and the use of credit to meet these needs.
  57. Describe the sources of capital.
  58. List the questions that a bank or lending agency will ask a person seeking a loan.
  59. Explain the importance of record keeping to financial management.
  60. Describe the workings of the income statement and the balance sheet.
  61. Calculate business ratios and analyze financial statements.
  62. Describe the role of expense and sales budgets.
  63. Identify steps that must be taken in selecting an effective site for different types of businesses.
  64. Explain how the type of customer traffic should affect store site selection.
  65. List several sources for obtaining information about a certain community or trading area.
  66. Identify six types of shopping districts and describe what types of goods each would carry.

These objectives were adapted from Glencoe’s 5th Edition of Marketing: Practices and Principles by Ralph E. Mason, Patricia Mink Rath, Stewart W. Husted, and Richard L. Lynch. Also, from South-Western’s Introduction to Business: The Economy and You, 2nd Edition by Anne Scott Daughtrey, Robert A. Ristau, Steven A. Eggland, and Les R. Dlabay. Also, Retail Merchandising by South-Western by Harland E. Samson and Wayne G. Little.

Thank you for visiting my WebQuest. Please send any comments or suggestions to hhartman@elco.mail.k12.pa.us