Naming Your Business

 

PRINT THIS WORKSHEET BEFORE YOU BEGIN

Enter this address: http://www.inreach.com/sbdc/book/checklist.html

Click on Business name

  1. What should your business name give people an idea of?

 

 

 

  1. Along with a name, many businesses also develop a _________________ which provides a graphic symbol of the business.
  1. Where can you look to make sure that no one else already has your business name?

 

 

 

Click on An Introduction to Business Name

  1. What is the primary purpose of a copyright?

 

 

 

  1. What does a Trademark Law do?

 

 

Click on Introduction

  1. What does a Trade Secret Law do?

 

 

 

 

  1. Copyright Law protects what?

 

 

 

Click on back, then click on Part 1: Trade Secret Law

  1. What kind of information qualifies as a trade secret?

 

 

 

 

  1. May a Trade Secret be sold?

 

 

Click on back, then click on Part 2: Copyright Law

  1. A copyright actually is a bundle of separate exclusive sub rights, including the exclusive right to:

 

1.

2.

3.

4.

  1. How long do most copyrights last?

 

Click on back, then click on Part 3: Patent Law

  1. What does PTO stand for?

 

  1. What is a patent?

 

 

  1. What three different kinds of patents does the PTO issue?

1.

2.

3.

Click on back, then click on Part 4: Trademark Law

  1. What are Trademarks and Service Marks?

 

 

 

  1. What is trade dress?

 

 

 

Click on back two times, then click on The Name Game

  1. What are the five guidelines to keep in mind as you consider naming your new company?

1.

2.

3.

4.

5.

Click on back, then click on Pick a Memorable Name for Your Business

  1. What are the most memorable business names?

 

19. Names that people tend to forget are ___________________________.