Strong

Adequate

Weak

Presentation

Dressed professionally for presentation.

Spoke clearly and at an appropriate pace.

Good presentation manners-good posture, no gum, eye contact.

Good organization of presentation.

Enthusiastic and persuasive.

Demonstrated total understanding of the purpose of the project.

Presentation was appealing to the eye.

No spelling or grammatical errors.

Business Plan

Spelling and grammar is correct.

Math is correct.

Font choice is readable.

Spacing between lines is sufficient.

Plan contains subheads.

Plan contains enough white space for readability.

Cover page contains name of business.

Cover page contains the names of the business partners.

Cover page contains address, telephone and fax numbers.

Cover page contains company logo.

Gives the name of the business and why they chose that name.

Describes the business and why they chose this type of business.

Describes the business location and why they chose this location.

Describes their target market.

Describes the types of promotion that will be used.

Outlines primary job duties and responsibilities assigned to each position.

Strong

Adequate

Weak

Describes partners qualifications and previous business experience.

Identifies unique product features.

Provides evidence that the product/service is technologically feasible.

Lists competition and why they are better than the competition.

Contains price sheet.

Addresses advertising and promotion.

Addresses packaging and labeling.

Lists all supplies, equipment, and inventory needed and the cost of each.

Gives a budget of expenses for the company.

Contains the partnership agreement.

Contains the application for a fictitious name

Contains a copy of the brochure.

Contains a copy of the layout of the business.

Contains a copy of the logo or trademark.

Contains a copy of a radio advertisement.

Contains a copy of a television storyboard.

Contains a copy of the slogan.

Contains a copy of the business card.

Contains a description of where business will be located.

Contains two reference letters.