ADVERTISING

  • Promotional Advertising- focuses on attracting immediate customer traffic creating sales

    Institutional Advertising- focuses on building store prestige and store acceptance over a long period of time

    Semipromotional- combining the two techniques

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    • Reasons to Advertise…

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    1. To bring the customers into the store to inspect the goods offered and to use store services
    2. To introduce new goods, styles, and services
    3. To stimulate demand for a product
    4. To teach customers new uses of a product
    5. To prepare the way for sales presentations
    6. To keep the business name or slogan before the public
    7. To keep the customer satisfied with previous purchases
    8. To create goodwill, leading to customer selection of the store for future purposes

    PROMOTIONAL EVENTS

    store opening store anniversary back to school

    remodeling expansion founder’s sale

    sports event holiday season

    outdoor activity home and garden improvement